Infiniti Email

Infiniti Respsonsive Email

Overview

Create the common “First Reminder” email for Infiniti owners sent by the dealer from which their car was purchased. An alternate mobile content flow was necessary.

Challenge

Infiniti brand standards are restrictive with regards to creative freedom.

Solution

Infiniti photography COULD be manipulated, I kept it classic but created a tesselated version of the photos’s background and overlayed it to give it my own touch. Email design lends itself to clean type and grid formatting with minimal use of images so an imaged header, coupon, and navigation arrows were the main places images were needed.