Branding and Website Design


Design and brand a site for selling customized printed stationery and wrapping paper aimed at corporations and companies.


A direct reference to a gift within the logo was part of the requirements. Creating a site for salespeople to bounce off of with ideas was also within the scope. The organic nature of the ever-changing business rules for the brand, alongside requests for a live site to springboard from made this a particularly challenging project.


I conceptualized graphics that carried the ides of personalized b2b stationery until there was actual product to promote. Once the product was tangible I created a gallery and showcased the underlying theme of “360 °” of personalization with circular elements throughout. I kept it simple for the logo and flash presentation.